MRC is able to offer a diverse range of research services and methodologies to our clients. 

Our research topics include:

  • Usage and attitude studies
  • Brand health studies
  • Pricing research
  • Concept testing
  • Product testing
  • Advertising research
  • Automotive research
  • Customer satisfaction analysis
  • Corporate image analysis
  • Demand estimation
  • Market segmentation
  • Retail audit
  • Media research
  • Distribution research
  • Social research
  • Opinion poll analysis
  • Industrial research
  • Test marketing

Qualitative Research:

  • Focus Group Discussions (FGD)
  • Extended FGD
  • Mini FGD
  • In-depth interviews
  • Paired interviews
  • Home observation
  • Accompanied shopping
  • Ethnographies

Quantitative Research:

We conduct quantitative studies with sample sizes ranging from just a few hundred to tens of thousands, depending on research design and scope.

Proprietary Tools:

  • Syndicated MRC Market Mapper
  • Syndicated Retail Audit
  • Syndicated Media Rating
  • Sponsor Track
  • Valuebus
  • ADPREST – Model on pre-test adverts
  • MRC Life Beat – Qualitative research
  • MRC Optimer; The major product (or service) bundle test

Secondary Research:

Sourcing published and unpublished relevant materials and information

Field and Tab Services:

We conduct field and tab services for market research agencies located outside of Africa, for both quantitative and qualitative studies.

Data Processing Services

We offer data processing services to agencies and clients as a stand alone project. We produce high qulaity analysis of data using the numerous software programmes and tools at our disposal.