kasper rorsted leadership style

Eisen: Yeah, with social media, no doubt. In his early career, Rorstedt worked with Oracle, Digital Equipment Corporation, and Compaq. And we've taken a very clear stand and I as the CEO have also done that and I think that's the way forward. manufacturer Henkel. And I was curious as to why you would partner with them and not just do it yourself when they're a competitor. So he or she speaks on behalf of the company. McKinsey: At the 2013 World Economic Forum, in Davos, you told reporters that the price for high growth is volatility. What are some of the steps Henkel has taken to manage volatility in emerging markets? Rrsted said collegiate partnerships such as the one with USF help the company reach Family for me is more important than the job, he If you're a global company, you cannot have a political opinion about every political system in the world, in my opinion. from the companys headquarters in Germany. If I had failed I could always have returned to familiar ground, after all. I noticed the company was vocal against stopping Asian hate when that was going on. Rorsted: I believe we have one of the best evaluation systems in the industry. Our current targets extend to the end of 2012, and we have already started thinking about the period that follows. He uses two iPhones and one iPad Mini. the third speaker in the University of South Florida Muma College of Business Thought We already have very good people, but we are going to keep raising the bar in the future, as indeed we must. They visit schools and hold sustainability classes. Eisen: Do you think you're ahead of your competition on this? Adidas CEO Kasper Rorsted said consumers are looking at the fashion industry with more scrutiny, which will force the industry to change. Our employees know who I am and what Im doing. renewable materials, such as the mushroom-based Stan Smith Mylo. We have a results-driven performance culture. Before I joined Henkel, I was told there was not much room for change. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. In the Middle East, which is one of our growth regions, many women wear veils. Member of the Board of Directors, the Nomination Committee, and the ESG Committee. He is also a person who notices footwear. Adidas CEO Kasper Rorsted will remain at the helm. Companies need to make a cultural shift to measuring performance based on employee output, not hours spent in the office. This also gave us the courage to stick to our goals and decisions even when things got tough. It drives transparency to ensure that you need to do what you're doing. When I first joined the company, I was surprised how many colleagues had spent half of their lives at Henkel! We can study the impact that product designs have on shelf appearance and occupancy, point-of-sale materials, and the various aspects of buying behavior. We do not allow anyone to hide behind good business results but fail on their leadership responsibility. Center on the Tampa campus. Rrsted wore a grey hoodie, jeans, and the beta version of the companys 4D running At the same time in the last 13 years, we've hardly had a normal year. This website is maintained by Muma College of Business. Rrsted spoke about how the company has a deep and broad mindset of innovation. to New York-based Authentic Brands closed on March 1. questions pre-submitted by the audience. And for them, it's a very important, you know, criteria. Do. He also So successful that the Adidas supervisory board voted last year to extend his contract through July 2026. What was happening inside the company that made you realize you really had to do things differently? Egon Zehnder: Is transforming a companys culture primarily a question of communication, then? His employees attest to the seemingly boundless energy of the man at the head of Henkel. the best sports brand in the world. We want the best athletes in the world wearing That said, at Henkel we are also affected by the effects of the recession in Europe, and I expect Europe will continue to face an extremely challenging period over the next few years. Rrsted said he didnt know when retail operations McKinsey: As a non-German and the first Henkel CEO who did not grow up in the company, you represent a cultural change at Henkel. And I think respecting those different opinions is very important that we don't have a uniform opinion right now. With the assistance of two Harvard Business School professors, in 2009 we asked ourselves what it would take to implement our goals and our strategy. And we're a sports company. Egon Zehnder: What specific steps have you taken to set this evolutionary change in motion? Kasper Rorsted is married and has four children. Eisen: What's the most difficult challenge you laid out? He also believes the company should stand up and address At Henkel 30 percent of our managers are already women. What are some of the other priorities within that bucket that you'd like to work on and you'd like to leave as your legacy as you try to stay in a leadership position in this area? But in order to do this, they need to know and understand our strategy. Adidas and CEO Kasper Rorsted are parting ways in an unexpected shakeup. I try to establish clear rules of the game. You are here as a temporary employee. Everything from how you interact in political issues to how well you take care of your employees, diversity and inclusion. Get this delivered to your inbox, and more info about our products and services. Egon Zehnder: As you just mentioned, you travelled the globe for months to present and explain the new corporate values to Henkel employees worldwide. Thank you for letting me in. Rrsted started For me, that is one that has such a devastating impact on the entire environment. And that's what we brought into the market. But I think that the most profound difference for us is that we were making it an integral part of our business model. We needed everyone to understand the core messages. We dont get all things right at the same He always wanted to be able to speak his mind freely and not be under obligation to adjust his thinking to those paying his salary. We expect that in 2016, 12 of Henkels 20 highest-revenue countries will be in emerging markets. Egon Zehnder: Wasnt there any resistance to your plans? Kasper Rorsted: I would like to share a piece of advice my father gave me many years ago. And I believe over time, it will be a very, very important criteria, and it is today. In addition, I try not to pass the buck when things arent going well, but to shoulder the responsibility myself. Rrsted, 60, has been described as a highly successful and competent leader who is empathic, calm and a strategic thinker. But right now we are doing that. t-shirts and cool sneakers., At a private breakfast with Executive Bulls donors, someone asked if he prefers people Eisen: Your industry, fashion, does not get high marks when it comes to sustainability and environmentally friendly practices. Before joining Adidas, Rrsted was the CEO at Henkel from 2008 to 2016. deal with Adidas. Leaders with Lacqua: Kasper Rorsted Bloomberg Television 1.49M subscribers Subscribe 5.2K views 3 years ago Oct.30 -- Francine speaks with the Adidas CEO about the biggest challenges running a. Within Europe, there's tension between Europe and Russia. But I think a lot of the challenges lies around innovation, and getting the right, you know, costing into place that it actually makes it a competitive offer. Rorsted: You know, I spent a lot of time listening to make sure that I really understood the situation at the appropriate level. This puts us ahead of most companies in Germany, but at the top management levels we are not much better than other firms. And we see that as an integral part of our new strategy for 2025. business studies from the Copenhagen Business College, graduating in 1985. McKinsey: What are your plans for mature markets? This is the foundation, a process we conduct with all 9,000 managers worldwide. crowd, the head of one of the worlds most iconic brands spoke about having a mindset Its a space where customers can try out, for instance, new digital tools that let them test hair colorants at the point of sale. In 2021, women made up 37% of executive leadership roles, an increase of 2 percentage And who is Kasper Rrsted? In the future, we want fewer but larger manufacturing sites and a reduced number of global suppliers. Can this ever truly be an environmentally friendly industry? And for us, the cost is more important than the competitive aspect of it. Kasper B Rorsted is Former Chairman-Mgmt Board/CEO at Adidas AG. And I think the consumer says that we are resonating more and more, you know, a lot of our consumers are very young consumers. Toyota Respects Employees According to Liker, Toyota's leadership style emphasizes the importance of respect for its people. All references must be sourced to the CNBC Evolve Global Summit. Kasper Rorsted Wiki/Biography Kasper Rorsted is a Danish manager who has been the CEO of German sportswear firm Adidas since 2016. If we dont have a team that is a mirror of the Aug 6, 2020 Germany. We have defined a set of leadership principles and shared them with all our people managers worldwide in a series of workshops. We put very aggressive targets in place for sustainability. We have just established a Digital Council to coordinate Henkels digital activities, develop a digital vision through 2020, and explore digital opportunities for our businesses. Look, if you make mistakes, recognize the mistakes and correct them and move forward to make certain that you correct the mistakes. Michael Meier is head of the firms Family Business Advisory in Germany. Egon Zehnder: Where does this liberal-minded approach come from? We would like to have more, but the better we do, the more credit we get. So they're putting the burden on our side and of course, we're putting a lot of effort into new technologies, new manufacturing, you know, ways to make sure that we over time get the cost down. Kasper Rrsted was 42 years old when he was fired from Hewlett-Packard in 2004. You need to make sure that you do and you can always look yourself in the mirror for what the company stands for. Of course, were against the war. recognized speakers, entrepreneurs, and innovators in business and industry for informal Rorsted: It was mostly the intellectual challenge of succeeding in a sector of which I had only a rudimentary grasp at the time. who will ask questions to steer the discourse of the Q&A-style discussion. I like to win, but I never try to just play it safe. Currently, e-commerce plays a minor role for us. Is it going to be worth the higher cost? Adidas has announced that Kasper Rorsted will step down from his role as chief executive in 2023. Kasper Rorsted: I am convinced that a visible and accessible leadership style is most effective. In an interview at the CNBC Evolve Global Summit in June 2021, Rrsted discussed the As one example, our colleagues from Laundry & Home Care developed the idea of supporting employees to become sustainability ambassadors. These ambassadors go out and talk about sustainability to coworkers, suppliers, customers, and students. Kasper Rorsted: Good to see you. He has been at the helm of the global sportswear giant since 2016. announced that he is not running for re-election and is stepping down from that role Experience as global CEO and board member in listed international companies in IT, consumer goods and chemicals. Rrsted, 60, has been described as a highly successful and competent leader who is His presentation is scheduled for March 31 at the Oval Theater in USFs Marshall Student But when we improve each quarter, its mostly down to having the better employees. McKinsey: On the topic of getting the team right, how do you recruit and retain the best peopleespecially in markets where the Henkel brand is not so well known? Since 2018, Rrsted has served on the board of directors at Nestl, but the company We need reliable childcare solutions that allow both parents to work at the same time if they so choose. Join Facebook to start connecting and con The mylo material is created This interview with Kasper Rorsted, the chief executive of Henkel, the consumer and industrial products company based in Dsseldorf, Germany, was conducted and condensed by Adam Bryant. Some high-profile Adidas brand ambassadors who wear the iconic three-striped hoodies Get the strategy and the team right: An interview with the CEO of Henkel. Q. We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development. Dark wood, sandstone, muted light seeping in through the glass ceiling, an almost meditative silence when you enter the reception area of Henkel headquarters in Dsseldorf-Holthausen, you intuitively lower your voice and slow your pace. Some business students will also have the opportunity to ask Rrsted questions, as well as audience members who submitted questions before . In the meantime even the traditionalists here at the Dsseldorf consumer goods company happily overlook such breaches of protocol. I think we are a learning organization. In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. Innovation is what our company is about. Adidas shares have lost about 37% in value this year, ranking them among the worst performers on the 50-member Euro Stoxx 50 Index. Last September the company organized its second global Tampa | St. Petersburg | Sarasota-Manatee. Overall, more than 70 town-hall meetings have taken place around the world. shoes that feature a 3D-printed midsole. "Innovation is what our company is about. Kasper Rorsted, head of the global manufacturer since 2008, discusses the companys growth plans, what it takes to hire good people, and how he fosters dialogue with customers and employees. Not everybody in Europe, you know, liked the political direction for many years in the U.S. You know, right now there's tension in China. You did face a bit of a reckoning on the race issue at Adidas. He quipped, As long as you buy it, I dont care.. On the subject of social justice, Rrsted told Footwear News in June 2021 that he believes its important to acknowledge differing opinions and What was really important to us? When I am asked how many employees are working on sustainability at Henkel, I always reply: 47,000. up next to his 30 other pairs. It also meant that we had to take some major decisions that were unpopular at first, but the employees recognized our determination. That was his second time Rorsted: I believe that someone who has always stuck to safe and familiar territory usually wont know how to react when the going gets really tough. Since becoming CEO, youve significantly reduced the number of Henkels brands. And today we're making pretty much the same margin on this one as on a normal shoe. The Muma College of Business Thought Leader Series began in 2018 to attract nationally Egon Zehnder: After a career devoted solely to IT, at the age of 42 you decided to change industries. He was born in Aarhus, Denmark and is a Danish national. Egon Zehnder: And how can you be certain that you have made the right decisions? Leaders Series. Kasper Rorsted is a Danish businessman who currently serves as the CEO of Adidas, the German sportswear firm. Rorsted: I think there are different challenges at different stages. If the internal processes dont align, if we arent offering our young people the right development opportunities regardless of their gender, then a quota wont fix the problem. We have set the ambitious target of generating 20 billion in sales by 2016, 10 billion of which we expect to come from emerging markets. By 2016, we expect this number to be 60 percent. The Beauty Care Lighthouse is a unique venue where we host customers, business partners, or investors. We see faster decision making, faster information transfer. There's been tension, you know, in the Middle East. for 32 years and has four kids. But I think that's also part of being a CEO in these days. Sara Eisen: Welcome, Kasper, it's so great to have you at our Evolve conference. Then your employees will follow you as well. I mean when I go shopping for shoes, I've got to be honest, it's style and price. Copyright 2023,University of South Florida. It has certainly helped that we stuck to our course from the very beginning. And I think it's so fundamental for companies to really help innovate and find solutions that address the environment, not to be disrupted for the future. TAMPA (March 9, 2022) Adidas CEO Kasper Rrsteds definition of success is simple announced that he is not running for re-election and is stepping down from that role In performance appraisals, leadership conduct is taken into account just as much as the numbers.. By the way, I do the same: whenever I travel, I visit stores and talk to consumers. And as long as we can deliver a product that doesn't compromise on performance or price to the consumer, eventually the consumer will be very open. Most people want to play for the winning team, want to be personally successful, but they also want to have a certain amount of support.

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