The Client

The client is Media Planning Services (MPS)

The Question

The client provides audience measurement services for Nigeria. The service is targeted to large advertisers, media agencies, media owners, and content developers

The Solution

MRC maintains and runs the panel of diary households for Nigeria, covering Radio and TV audience measurement. MRC also conducts data collection for the annual All Media Products & Services (AMPS)

The Scope

The Scope
• Pan Nigeria
• Over 21,000 media diaries quarterly
• Over 20,000 interviews pan Nigeria

The Result

Clients use the audience measurement data as the currency to measure media reach and effectiveness. AMPS serves as a baseline study to understand media consumption, and consumption habits and practices relating to a broad spectrum of products and services.