The Client
The client is Media Planning Services (MPS)
MEDIA & AUDIENCE MEASUREMENT
The Question
The client provides audience measurement services for Nigeria. The service is targeted to large advertisers, media agencies, media owners, and content developers
The Solution
MRC maintains and runs the panel of diary households for Nigeria, covering Radio and TV audience measurement. MRC also conducts data collection for the annual All Media Products & Services (AMPS)
The Scope
The Scope
• Pan Nigeria
• Over 21,000 media diaries quarterly
• Over 20,000 interviews pan Nigeria
The Result
Clients use the audience measurement data as the currency to measure media reach and effectiveness. AMPS serves as a baseline study to understand media consumption, and consumption habits and practices relating to a broad spectrum of products and services.