Research Types

  • Usage and attitude studies
  • Brand health studies
  • Pricing research
  • Concept testing
  • Product testing
  • Advertising research
  • Automotive research
  • Customer satisfaction analysis
  • Corporate image analysis
  • Demand estimation
  • Market segmentation
  • Retail audit
  • Media research
  • Distribution research
  • Social research
  • Opinion poll analysis
  • Industrial research
  • Test marketing

Qualitative Research

  • Focus Group Discussions (FGD)
  • Extended FGD
  • Mini FGD
  • In-depth interviews
  • Paired interviews
  • Home observation
  • Accompanied shopping
  • Ethnographies

Quantitative Research

We conduct quantitative studies with sample sizes ranging from just a few hundred to tens of thousands, depending on research design and scope.

Secondary Research

Sourcing published and unpublished relevant materials and information.

Field and Tab

For market research agencies located outside of Africa; quantitative and qualitative studies.

Data Processing

We produce high qulaity analysis of data using the numerous software programmes and tools

Proprietary Tools

Retail Auditor

Brand Health Checker

Lifestyle Profiling

Distribution Tracker

Custom Meter

Customer Satisfaction 

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