Research Types
- Usage and attitude studies
- Brand health studies
- Pricing research
- Concept testing
- Product testing
- Advertising research
- Automotive research
- Customer satisfaction analysis
- Corporate image analysis
- Demand estimation
- Market segmentation
- Retail audit
- Media research
- Distribution research
- Social research
- Opinion poll analysis
- Industrial research
- Test marketing
Qualitative Research
- Focus Group Discussions (FGD)
- Extended FGD
- Mini FGD
- In-depth interviews
- Paired interviews
- Home observation
- Accompanied shopping
- Ethnographies
Quantitative Research
We conduct quantitative studies with sample sizes ranging from just a few hundred to tens of thousands, depending on research design and scope.
Secondary Research
Sourcing published and unpublished relevant materials and information.
Field and Tab
For market research agencies located outside of Africa; quantitative and qualitative studies.
Data Processing
We produce high qulaity analysis of data using the numerous software programmes and tools
Proprietary Tools
What's New?
OMNIBUS: VALUE-BUS
The Client Multiple clients – both local and multinational across a variety of topical issues,…
MEDIA & AUDIENCE MEASUREMENT
The Client The client is Media Planning Services (MPS) The Question The client provides audience…
MEASURING RETAIL EXECUTION
The Client The client is a global manufacturer of beverages The Question The client invests…