OMNIBUS: VALUE-BUS
The Client Multiple clients – both local and multinational across a variety of topical issues, product categories/services – FMCG and related subjects. The Question Our clients have needed a window…
MEDIA & AUDIENCE MEASUREMENT
The Client The client is Media Planning Services (MPS) The Question The client provides audience measurement services for Nigeria. The service is targeted to large advertisers, media agencies, media owners,…
MEASURING RETAIL EXECUTION
The Client The client is a global manufacturer of beverages The Question The client invests significant sums in creating a strong retail presence - providing and maintaining expensive assets like…
UNDERSTANDING THE RETAIL LANDSCAPE
The Client A large manufacturer of alcoholic beverages; A multinational dairy products brand. The Question The clients had a strong need to understand the retail landscape – how many retail…
EVALUATING PRODUCTS & PRODUCT IDEAS
The Client Multiple clients – across FMCG, devices and services The Question Our clients have needed consumer feedback and reaction to a broad array of product ideas – to assess…
UNDERSTANDING MARKET LANDSCAPE
The Client Multiple clients – both local and multinational across a variety of industry segments. The Question Our clients have needed insight into the market in terms of market size,…