MRC employs Customer Relationship Model© for most of its customer satisfaction survey . This model is unique in its design with 4 constructive measurements and analysis to its name.

They are:

  • Overall Satisfaction Index
  • Review of customer types with respect to satisfaction & loyalty levels
  • Casual Factors or attributes impacting the relationships
  • Action Plan, recommended by MRC.

Overall Relationship Index

Customer Types of ABC Bank-Consumer Banking

Causal Factors Impacting Relationship