The Client

Multiple clients – across FMCG, devices and services

The Question

Our clients have needed consumer feedback and reaction to a broad array of product ideas – to assess acceptability before committing investments.

The Solution

Usually 2-phase researches involving both qualitative and quantitative methodologies to explore consumer reactions to ideas. In some instances, trade-off research was also conducted to accurately understand consumer opinions on the product idea and sensitivity to pricing options. Where product prototypes were available, actual use experience was captured.

The Scope

• Pan Nigeria & multi-country
• A combination of methods used –in-depth interviews, focus groups and surveys.

The Result

The client got a good understanding of likely product acceptance and likely consumer reaction to product ideas. The research also provided brand positioning alternatives and generated cues for communication.