OMNIBUS: VALUE-BUS

The Client Multiple clients – both local and multinational across a variety of topical issues, product categories/services – FMCG and related subjects. The Question Our clients have needed a window…

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MEDIA & AUDIENCE MEASUREMENT

The Client The client is Media Planning Services (MPS) The Question The client provides audience measurement services for Nigeria. The service is targeted to large advertisers, media agencies, media owners,…

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MEASURING RETAIL EXECUTION

The Client The client is a global manufacturer of beverages The Question The client invests significant sums in creating a strong retail presence - providing and maintaining expensive assets like…

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